Wild Frontiers was established in 1991 by John and Debbie Addison, as a specialist tour operator offering safaris into East, West and Southern Africa. Since those early beginnings, the business has grown from strength to strength and continually searches for new destinations and products; leading the way in exploration to remote corners of Africa and developing exciting itineraries all over the Continent.

The directors of Wild Frontiers have been in the safari industry since the early 1980's. Wild Frontiers run trips and have hosted film crew for such celebrated media as BBC, National Geographic, Conde Nast, Getaway Magazine, M-Net, Africa Geographic, Discovery Channel and the SABC.